Contextual Ad Placement

Contextual ad placement is content relevant marketing based on a pay-per-click pricing model. The text or banner ad delivery can be geographically targeted and are served automatically approximate to specific relevant content on any web site within the Google network.

A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing. For example, if the user is viewing a website pertaining to chest pain, angina pectoris or other theme relevant content, the user will be served the Nitrolingual text or banner ad.

A contextual ad campaign is comprised of themes. Like pay-per-click (PPC) search campaigns, each contextual theme is constructed through the selection of endemic key words and phrases. The campaign is set up in the Google Adwords program once a daily budget based on the average cost-per-click (CPC) is determined and the text and/or banner ads to be served have been written and produced.